What to Expect From a PR Agency

Clients include businesses and corporations, non-profit organizations and government agencies and we are often hired to produce multifaceted new media advertising campaigns. While some advertising agencies limit the amount and kind of service they offer. Such agencies usually offer only one or two of the basic services. For example, although some agencies that specialize in “creative” also offer strategic advertising planning service, their basic interest is in the creation of advertising. Similarly, some “media-buying services” offer media planning service but concentrate on media buying, placement, and billing.

When the client chooses to use limited-service advertising agencies, it must assume some of the advertising planning and coordination activities that are routinely handled by the full-service PR agency. Thus, the advertiser who uses limited-service agencies usually takes greater responsibility for the strategic planning function, gives greater strategic direction to specialist creative or media agencies, and exercises greater control over the product of these specialized agencies, ensuring that their separate activities are well-ordered and -coordinated. Specialist Advertising Services 

If you are looking for a great Tampa PR, you have to check out JudgePR.com

In addition to the full-service, general-line advertising agencies, there are also agencies that specialize in particular kinds of advertising: recruitment, help-wanted, medical, classified, industrial, financial, direct-response, retail, yellow pages, theatrical/entertainment, investment, travel, and so on. As a general rule our agency does not focus a specific industry. Specialization occurs in such fields for a variety of reasons. Often, as in recruitment advertising, for example, specialized media or media uses are involved that require knowledge and expertise not ordinarily found in a general-line agency. In other cases, such as medical or industrial advertising, the subject is technical and requires that writers and artists have training in order to write meaningful advertising messages about it. Such specialist advertising agencies are also usually “full-service,” in that they offer all the basic advertising agency services in their area of specialization plus other, peripheral advertising services related to their area of specialization. Interactive services Interactive services differentiate themselves by offering a mix of web design/development, search engine marketing, internet advertising/marketing, or e-business/e-commerce consulting. Interactive agencies rose to prominence before the traditional advertising agencies fully embraced the Internet. Offering a wide range of services, some of the interactive agencies grew very rapidly, although some have downsized just as rapidly due to changing market conditions. Today, the most successful interactive agencies are defined as companies that provide specialized advertising and marketing services for the digital space. The digital space is defined as any multimedia-enabled electronic channel that an advertiser’s message can be seen or heard from. The ‘digital space’ translates to the Internet, kiosks, CD-ROMs, DVDs, and lifestyle devices (iPod, PSP, and mobile).

Interactive agencies function similarly to advertising agencies, although they focus solely on interactive advertising services. They deliver services such as strategy, creative, design, video, development, programming (Flash and otherwise), deployment, management, and fulfillment reporting. Often, interactive agencies provide: digital lead generation, digital brand development, interactive marketing and communications strategy, rich media campaigns, interactive video brand experiences, Web 2.0 website design and development, e-learning Tools, email marketing, SEO/SEM services, PPC campaign management, content management services, web application development, and overall data mining & ROI assessment. The recent boost in the interactive agencies can also be attributed to the rising popularity of web-based social networking and community sites. The creation of sites such as MySpace, Facebook and YouTube have sparked market interest, as some interactive agencies have started offering personal and corporate community site development as one of their service offerings. It still may be too early to tell how agencies will use this type of marketing to monetize client ROI, but all signs point to online networking as the future of brand marketing and Interactive being the core of Brand’s Communication and Marketing Strategy. Due to the social networking explosion, new types of companies are doing reputation management. This type of agency is especially important if a company needs online damage control. If a customer becomes disgruntled, it is very easy to damage a companies reputation over social networking sites. Because of how rapidly the information spreads, it becomes absolutely necessary to address any rumors, gossip or other negative online press immediately.

I have seen fantastic Interactive Services from Judge PR which is a tampa public relations firm.

Search engine services Lately, pay per click (PPC) and (SEO) search engine optimization firms have been classified by some as ‘agencies’ because they create media and implement media purchases of text based (or image based, in some instances of search marketing) ads. This relatively young industry has been slow to adopt the term ‘agency’, however with the creation of ads (either text or image) and media purchases, they do technically qualify as ‘advertising agencies’. Social media services Social media agencies specialize in promotion of brands in the various social media platforms like blogs, social networking sites, Q&A sites, discussion forums, microblogs etc.

The two key services of social media agencies are: •social media marketing •online reputation management

Bar B Que Catering

If you are looking for good bar b que catering which you can be happy with, you should begin by asking around. Talk to friends, family and associates for their advice concerning which caterer would be good for the job. Also, do research online. The Internet is a great place to gather information about a caterer as you have the opportunity to read reviews about them right then and there.

Once you find some caterers which you are interested in, it is important that you remember that you are looking for BBQ catering. In other words, if what you want is BBQ food, then you shouldn’t be looking into fine Italian caterers, for example. So stick to caterers that offer the kind of food you are interested in having at your event, or even caterers who have the ability to customize the menu based on your particular needs. You should be able to taste the food before hiring them, so arrange to attend a tasting or even a different even which they will be catering for to get a feel on their food and service.

As soon as you have a narrowed down lists of caterers that will do BBQ catering for your event, you should then begin talking about the financial end of the whole matter. Start talking prices and what it will cost you. You are going to need to provide a number of people you expect to attend for this step of the process. Once a price has been discussed, then you can make a better decision as to which caterer will work out best for you and your needs as well as the even you are planning.

The last step is to talk to a caterer about BBQ catering well in advance of your event date so as to be able to book them for your event. The best caterers are always booked well in advance, since people are always looking for the best caterers in order to pull off a great event. So it is recommended that as soon as you have a date set for the event which you are planning to immediately get on the search for a good caterer that is going to provide excellent BBQ food. This way, you will have one of the most important steps of your event planning out of the way. And the most important part of any event is the food which will be served there.

What is a Reverse Mortgage?

A reverse mortgage is one of many vehicles that individuals 62 years of age or older can use to turn the equity in their home into cash. It is very important, though, for an individual to fully understand reverse mortgages, their ramifications, and the alternatives. This article will provide an overview of reverse mortgages, as well as discuss alternatives.

 

What is a Reverse Mortgage? With a “normal” home loan you pay a monthly amount (principal and interest). With each month, the amount that you owe goes down and the equity in your home goes up. As one might expect from its name, a reverse mortgage works in an opposite fashion. With a reverse mortgage you can turn the equity in your home into cash. You do not have to make monthly payments. The cash may be paid to you in one or more of the following ways:

  • As a single lump sum payment
  • As a regular monthly amount (a cash advance)
  • As a credit line account that you draw upon as needed

With a reverse mortgage, the homeowner continues to own their home and receives cash in whatever way is preferable to them. As they receive cash, their loan amount goes up, and the equity in their home declines. A reverse mortgage cannot grow to more than the amount of the equity of the house. In addition, a lender cannot seek payment of the loan from anything other than the value of the house. Your other assets and the assets of your heirs are protected by what is called a “non-recourse limit.” A reverse mortgage, plus accrued interest, does eventually have to get paid back. Repayment of a reverse mortgage happens when the last owner of the property named on the loan either dies, sells the home, or permanently moves out of the home. Before then, nothing needs to be paid on the loan. For reverse loan in florida, I highly recommend Access Reverse Mortgage.   

 
There are other circumstances in which reverse mortgage lenders can also require repayment of a loan prior to the above conditions. These include:

  • The borrower fails to pay their property taxes
  • The borrower fails to maintain and repair their home
  • The borrower fails to keep their home insured

There are also other default conditions that can cause repayment of the loan. Most of these are similar to default conditions for traditional mortgages (for example, declaration of bankruptcy, donation or abandonment of the home, perpetration of fraud or misrepresentation, and more). A reverse mortgage should not be confused with a home equity loan or home equity line, both of which are other means of obtaining money for the equity in your home. With either of these loan vehicles, an individual must pay at least monthly interest on the loan amount received, or amount that they have drawn on their equity line. Reverse Mortgage Eligibility All owners of a home must apply for the reverse mortgage and sign the appropriate loan papers. To qualify for a reverse mortgage the borrower(s) must:

  • Own their own home
  • Be at least 62 years of age or older

A reverse mortgage is most typically a “first” mortgage, meaning that there cannot be any other mortgages or loans against the property, such as an equity line. An individual typically owns their home “free and clear” prior to seeking a reverse mortgage. Reverse Mortgage Loan Amounts The amount of money that an individual may receive from a reverse mortgage is a function of many different factors, including:

  • The specific reverse mortgage program that the individual selects
  • The type of cash advances received (e.g., lump sum vs. monthly payment)
  • The individual’s age (the older an individual is, the more cash they get)
  • The value of the individual’s home (the more valuable the home, the more cash they get)

Types of Reverse MortgagesThere are several different types of reverse mortgages. Some are more expensive than others. Types of reverse mortgages include:

  • Reverse mortgages offered by state and local governments (often called “single purpose reverse mortgages”). These are typically the least expensive reverse mortgages. These may be the most restrictive on how the money received can be used.
  • Federally insured Home Equity Conversion Mortgages (HECM). These are almost always less expensive than other private sector reverse mortgages, but more expensive than reverse mortgages obtained from state and local governments.
  • Other private sector (proprietary) reverse mortgages.

Alternatives to Reverse MortgagesWhile usually an option that causes a negative emotional reaction, selling a home is an alternative to a reverse mortgage. The proceeds of the sale can be used to either rent, or purchase a smaller, more “age-friendly” home, while money leftover can be invested to provide additional income. This option should at least be considered and compared to a reverse mortgage so that an individual is making an informed decision. Reverse Mortgage Counseling Counseling is required in order to obtain certain types of reverse mortgages. Counseling is required before an individual can obtain a Federally-insured Home Equity Conversion Mortgages (HECMs). Even if counseling is not required for a particular reverse mortgage, individuals considering a reverse mortgage should seek either counseling or the advice of a qualified financial adviser. Good Sources of Information About Reverse Mortgages The American Association of Retired Persons (AARP) is an excellent resource for finding more information on reverse mortgages. Their web site (www.aarp.org) has extensive information on the subject. Information may also be found on the National Reverse Mortgage Lenders Association web site (www.reversemortgage.org), the HECM Resources site (www.hecmresources.org/index.cfm), the National Center for Home Equity Conversion web site (www.reverse.org), and the Federal Trade Commission (www.ftc.gov/bcp/conline/pubs/homes/rms.htm). Another wealth of information about reverse mortgages in florida can be found on Access Reverse Mortgage.com

Social Media Marketing Technology

There are many things you can do to enhance your social media marketing effectiveness and I recommend you pursue all aspects of this technology if you want to be really great. However, for the purpose of this article I am focusing on five techniques essential to building a solid foundation for marketing in the social media world. Check out this article about WannaFollow.com and how they will leverage social media blockchain
Encourage interaction on your social media profile. Engage visitors in interesting and fun activities to keep them coming back. Use contests and polls to encourage interaction. Asking questions requiring a one-word answer works really well. Most people are willing to share things about themselves and need little prompting. Have fun and be involved with your fan base. However, stay humble in your interactions. You don’t want to appear as a know-it-all. It is important to make sure your visitors feel appreciated and that you value their opinions.When you increase interaction you will increase your following and your business will grow.  Create a free splash page on Wannafollow.
Be a good listener. Too often businesses say their customer is #1, but, in reality, they do not listen to what their customers are saying. Take all complaints seriously and respond to them immediately without distortion by personal feelings or interpretations. Vigorously solicit opinions from your fan base. Ask for comments on new marketing plans or products you are developing for your company. Your success will grow in proportion to the involvement of your followers.
Use patience when it comes to your social media marketing efforts. Do not expect an overnight miracle. Developing a large and loyal fan base requires personal effort and determination. Taking your time and going with the flow is important in social media marketing.
Stay current with advances in this area of technology and be flexible. Look for new ideas and new ways to solve problems. Being informed and up-to-date will earn you respect and your followers will value your content above your competitor’s.
Be creative with your profile. Provide opportunities for your visitors to promote themselves on your site. Giving visitors a chance to cross-promote their own pages has proven very successful in many instances When you take advantage of the interaction capabilities social media provides, really listen to what your customers say, exercise patience and increase your knowledge of social media technology, you will keep your followers coming back for more and attract new customers. Apply the information in this article to your social media marketing tactics. As you become more comfortable and skillful in using the above tactics, you will experience an increase in happy and loyal fans.